Mixed Martial Arts of Selling (Part 4)
▼How To Close Like A Magician II: Best Way To Introduce Yourself In Email + Email Marketing▼
Secrets to Becoming More Influential | How To Sell (Part 9) | Images Hyperlinked
Game of Thrones' Lord Varys is right: “Influence is largely a matter of patience.” And, yes: “the
contents of a man's letters are more valuable than the contents of his purse” —because diction
much like time, matters, as Dan Lok demonstrated here. And be it in email or via phone, your
first priority should be to respect every prospect's time! We know closing is a coveted ultimate
skill & net result of influencing, done right. But what must be top-notch is your storytelling IQ
as everyone, from salespeople, marketers, advertisers, negotiators, politicians and lawyers to
kids & parents is in sales. Whoever you are, whatever you seek, job hunting or not, welcome!
Because you're in the cold pitching business, if a successful call, email, or if on Social Media,
tweet, private or direct message is your one-shot strategic entry point to ultimately closing.
Here, we explore the Art & Science of breaking through seemingly impenetrable corporate,
bureaucratic and social noise or barriers standing between you and prospective clients. All
you have to do, is listen, click, read, and go fine tune YOUR execution. Successful closers
are next-level thinkers who don't unnecessarily waste Closing opportunities. They know:
execution often beats formalities. Losers remain stuck on formalities. Ultimately Grant
Cardone embodies and preaches: “Everything in life is a sale and everything you want
is a commission” because sales, like inventories, are a moving target. And that is as
true for the customer as it is for suppliers, retailers, and middle men. Most people
fail, because their process is cluttered by formalities. Conversion means nothing
if you can't close before your mortgage or next car payment is due. If you can't
seamlessly communicate, or deliver value by quickly reading and adjusting to
the pace, style, demands, and even vibe of prospects, creating excitement;
knowing when to curb your own enthusiasm, you miss the train. Even a 15
second pitch, or this elevator pitch may be the wrong move. J. Gebauer
is right: “The perfect pitch is different every day.” Sometimes, as you
will see in Part 5, a Close is as simple as attracting an offer, through
specialization, unrivaled performance, customer care and word of
mouth. And if you're a startup, while there is a way to deal with
impatient investors and VCs, it's the team adept at timing and
getting buyers personas — or in politics, voters — right while
exciting them with memorable or differentiated experiences
and stories that close. And closing, or losing on your own
terms, is all about decisively ensuring that competitors
neither control your message nor can easily replicate
your unique value. Great closers like Jordan Belfort
understand the above, —knowing that: “The truth
is, selling is everything in life. You're either sell
-ing or you're failing...Before you can sell any-
thing – a product...service, an idea, a vision
–you’ve got to persuade others that you’re
worth listening to. Worth following.” You
are there to carry the room into a new
world of great promise and solutions.
By giving clients, people & voters a
powerful taste & sense of coming
attractions. You're delivering all
that, visuals/technology or not
while captivating the world's
attention with high quality
subject lines, tweets and
emails or messages that
engage prospects. The
kind that subtly says
You'd be a fool not
to engage, click,
or try this one.
As in Boxing,
master the
basics, or
you fail
○ ○ ○
The Best Way to Introduce Yourself in Email
My '3 lines, 3 sentences' rule is designed to respect prospects' time, — always aiming to be no longer than 3 lines and 3 sentences. And for a fee, I walk clients through examples. But here's the gist:
B&B
Both your Bio & Benefit to recipient(s) should be (implicitly) communicated in the first sentence.
WHY
Your second sentence should succinctly clarify your reason for making contact.
CTA
Instead of a desperate, scripted call to action, #1 and 2, if well-written and powerful enough, should often score a response. But do note though, that this takes practice, creativity and a good amount of self-awareness.
For example, I know from experience that my most powerful emails are composed AFTER I'm well-rested.
So, be patient. And never send the same email twice.
Real pros don't put themselves in a situation where a previous email needs fixing.
You have one shot!
Sounding confident without coming across as arrogant takes practice. Do your homework.
Your signature should contain vital contact information plus positive/constructive social media link(s) reinforcing a benefit in engaging with you.
Obviously, this is where being a consummate professional, person of good character, or good netizen, helps.
There will be times when even a signature should be withheld, and/or, the email kept bland (i.e., need-to-know based) so as to discourage unwanted reactions.
That's a matter of discretion.
Otherwise, like Cover Letters, you can get away with not using CTAs if your work and benefit (value you bring) speaks for itself! For everything everything else, there's pitching, which must be constantly honed.
For specific social media marketing help, contact me, or explore the hyperlinked resources.
○ ○ ○
Mixed Martial Arts of Selling (3) ▼ Guide To Email Marketing ▼ Bonus ⬆
Click or Tap
(Dove) To
ZOOM
○ ○ ○
PEACE
TT
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