▼Understanding Most People▼
Game of Thrones Security & Strategy iQ1 & iQ2) ⬆ Images Hyperlinked
SETH GODIN
Most people don't care enough to make a difference.
Most people aren't going to buy that new thing you're selling.
Most people are afraid to take action.
Most people are too self-involved to do the generous work you're hoping for [or talking about].
Most people think they can't afford it.
Most people won't talk about it.
Most people aren't going to read what you wrote.
Fortunately, you're not most people.
Neither are your best customers [purest admirers or best early adopters].
Originally published in 2011.
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PEACE
TT
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