The Ultimate Business Strategy
▼Keys To Small Business Success & Customer Satisfaction▼
Over 20 Ways To Handle Difficult Customers ⬆ Images Hyperlinked
Original video's deleted. But a great discussion on Twitter with followers about the quote above,
which can be misleading or wrong in some cases, inspired me. Depending on your competitive
landscape, the following insight together with Jack Ma's is better for small business owners &
for a fee, I can discuss details and train you. But true story: A Chinese Northerner and small
business owner with whom I frequently did business once told one of his subordinates — in
a local dialect — “I like him a lot but every time I do business with him, I just don't make
any profit.” It was a staggering aha! moment for me. Because I realized I'd been selfish.
His wasn't a large corporation. He had a business to grow, employees to pay and family
to feed. And yet, on second thought, I'd come face to face with one realization: Even
in America, my negotiation tactics — ruthless (CEO warning) — still fell in the dirty,
perhaps unethical category. Customer Service can be an overrated and misleading
notion for reasons easily googleable. Strategically, a good business enterprise, if
it is to succeed — whether it wants to scale or not — needs satisfied customers
who genuinely want that business, your business, to continue to exist. Happy
paying clients OK with price hikes, because of your superior value and solid
brand reputation. So, Customer Experience Innovation? Sure. Invest in it.
But the balance a good business enterprise must strike is what I call the
holy grail, or ultimate winning business strategy: Customer Experience
that is next to impossible to duplicate and satisfied clients that ALSO
want YOUR business to succeed and thrive. I'll avoid naming models
or specific brands in this post. However, small businesses smitten
by the above quote are the same ones — as is common in China
— to fail. If as a fiercely committed founder, you want to nail
it, study & hire people committed strategic preeminence &
strategic intensity. In addition to startup business failure,
to nail the game. Also, as a small business, be on top of
Cash Flow. Master winning contracts without pitching.
And don't underestimate the power of hiring people
who can consistently get hiring right. Empowered,
skilled or well-trained employees in client-facing
roles with good judgment can competently like
the subordinate mentioned above, implement
your Customer Service and ultimate Business
Strategy. They, likely, know more than you
which prospects or customers are jerks &
can handle them professionally. Which,
in the case of the above story a good
employee transformed me, a not so
good, even cheapskate customer,
into a more ethical and satisfied
client. A Win-Win. The goal is
to drive long-term value not
be outfoxed by customers
at every turn. Let Niche
Markets do their thing
as you perfect YOUR
Customer Service.
great product +
Engagement+
should set
you up!
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PEACE
TT
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